Then the famous icon appeared, which emphasizes the concept of rapprochement and is an online system marketing chip. Because of this, it was decided to add a second letter, place it on top, and use a translucent effect. Initially, there was only a “P” on the emblem, but it was associated with a parking sign. In 2014, the designers of Fuseproject created the first PayPal graphic symbol: a monogram consisting of a combination of “PP”. Trying to avoid the mistakes made, the developers focused on trust and innovation. A team led by Yves Behar conducted a visual audit of the previous logo to learn about the brand’s problems. The previous brand did not reflect the company’s technological achievements, its transition from the era of web payments to the era of money transfers on mobile devices. At the same time, considerable attention was paid to PayPal’s heritage, the inextricable link between the old design and the new. The main objective was to adapt the icon to all screen sizes, from mini-screens to large flat monitors. In 2014, the global system decided to change the logo again and turned to Fuseproject for help. In addition, they increased the distance between the signs, the rounded corners and eliminated the usual contours. Therefore, the developers gave color to the word, dividing it into two parts: the dark blue “Pay” and the light blue “Pal”. The company was looking for a recognizable symbol to support its image. In 2007, the first logo redesign was made. White letters are indented and delimited only by wide blue outlines. The original version of the logo contains a simple inscription “PayPal”. They were limited by a high level of consumer confidence in the existing image of the payment system. The developers were unable to drastically change the appearance of the icon that people look for every day on web pages or in the app list. Such conservatism is associated with the problem of brand continuity. For 20 years, it was updated only three times, keeping the same style. In 2002, it became part of the largest eBay corporation, but in 2015 it again broke away from it. It appeared after the merger of online banking and software company X.COM Confinity Inc. It was created in 1998 by a group of students, which included Peter Andreas Thiel, Max Levchin, Elon Reeve Musk, Luke Nosek. PayPal is an American electronic payment system that works with 25 national currencies.
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